Although Acme Climate Action was pipped at the post (We wuz robbed!), Tap was awarded Best Green Integrated Campaign. And just so you don’t think we’re making it up, we took a picture to prove it.

Oh, and the judges said Tap won ‘hands down’, and that made us glow a bit.

But don’t worry, it won’t go to our heads. Awards are nice enough, but we’ve got a campaign to run here – and things are just going to get bigger and better.

Vive La Tap!

We Want Tap has been nominated for Best Integrated Campaign, and our Acme website www.acmeclimateaction.com has also been shortlisted for Best Website. We’re currently on the lookout for a job-lot of barely-used tuxedos and evening gowns, something in pale blue might be nice, any offers?

We’re quite proud really.

But the campaign continues and there’s lots more to come.

Still, check it out.

We asked people to take a blind taste test of tap water versus  4 brands of bottled  water. Guess what? 30% of people thought Evian was tap water, while 84% failed to identify tap water at all. The point, as if it even needs spelling out, is that people can’t tell the difference. So why are we spending £2billion a year on bottled water?

Anyhoo, Tap is now officially on the road and making waves. The Facebook group has 700 members now and the Tap website is attracting a satisfying level of interest.

You can find out a lot  more about Tap, bottled water and our campaign at www.wewanttap.com. Pop by, say hello and help spread the word.

Viva Tap!

This is an important step for Provokateur, moving from being just a creative agency into being an agency driving its own innovation and enterprise. Tap is a Provokateur production, part of our commitment to making change happen.

Get in touch to find out more. And be sure to visit www.wewanttap.com.

For all those running websites and blogs out there, please link to the Tap website too.  It’s time to make some noise!

It’s an enterprise of our own and opens up a new direction for us as an agency that wants to do a bit more than designing other people’s stuff. In conjunction with Acme Climate Action, another Provokateur project, we’ve got a pretty cool summer ahead.

It’ll be a month or so before bottles are available, but the web site is up and running (kind of) and we will shortly be launching our first range of Tap products.

Check it out and drop us a line if you want to find out more. We’ve got some very cool partners in the offing and if everything goes according to plan we’ll be quenching people’s thirst, and causing mischief, throughout the summer! There’ll be updates soon enough, but we’re too excited about this new branch of enterprise to keep it to ourselves.

“Bottled Water is Rubbish – Drink Tap!”

visit www.wewanttap.com