Posts tagged Provokateur entry
23 Jun 10
Greenpeace BP logo competition
add comment
In an outstanding bit of low rent, high impact campaigning, you’d struggle to do much better than Greenpeace’s BP re-branding competition.
They’ve thrown it open to all and everyone to re-interpret BP|’s starburst / sunflower logo in the light of their ‘mishap’ in the Gulf of Mexico. It’s
The BP logo was created when the company went ‘Beyond Petroleum’ in 2000 – evidently a journey that was very shortlived. This time, Greenpeace is helping out with a logo competition that is generating designs more accurately depicting what the company is about.
