Provokateur Blog » enough’s enough

Got oil? national print campaign

provokateur — Fri, 17 Sep 2010 11:37:17 +0000

Provokateur produced, art-directed and poured the runny treacle with Will Whipple shooting and retouching, back on one very sticky day in July. Keep an eye out for 2 more campaign images, appearing across a number of national press publications over the next few weeks.

And there’s more at: www.gobeyondoil.org

Scrubbing up future fuels with Greenpeace

provokateur — Tue, 31 Aug 2010 16:07:48 +0000

Besides the naming, campaign branding creation and art direction, we also worked on site design, illustration, animation and photography! It’s been a long gestating, collaborative project that has drawn upon a wide range of Provokateer skills – not least of all the thus-far neglected art of ‘mollases-wrangling’. Look out for more details when the national print advertising campaign kicks in sometime September-wise.

Check out the site at: www.gobeyondoil.org

You know you have made it…

Joshua — Tue, 01 Sep 2009 16:03:10 +0000

Not only do they feature the whole ad but they have a glossary to explain the more idiosyncratic language used in the ad. To wit: “to sod (vlg) – used when subject is annoyed about something or to show that they do not care”; “lentil mob (vlg) – a type of bean combined with a group of people who are similar in a way”.

The very idea of groups of German students getting homework on the subject of Sir Montgomery Cecil and his rabid outpourings gives us a warm glow.

Forget Design Week or Creative Review – this is the kind of thing that makes it all worth it.

100 Months To Save The Planet

provokateur — Mon, 04 Aug 2008 15:00:36 +0000

Provokateur produced the newspaper ads and the website to mark the occasion. But don’t waste time lighting candles – it’s time to get busy!

Find out more at www.onehundredmonths.org.

And spread the word.

Monty Returns – Frontpage

provokateur — Tue, 16 Oct 2007 17:15:27 +0000

Sir Montgomery Cecil, the aviation legend and iconoclastic hero of the anti-aviation lobby, is back - this time, on the front page of The Daily Telegraph. The advertisement originally conceived for billboard hoardings has now been put into print.

Quit it

provokateur — Mon, 02 Jul 2007 14:56:02 +0000

The idea is simple – we’re addicted to flying, despite the knowledge that it’s harming our planet. And the remedy? Well, it’s time we started cutting down. Or put some kind of flying replacement patch on. And you – no more sly short haul flights behind the bike sheds!

The truth about aviation

provokateur — Thu, 22 Mar 2007 11:43:37 +0000

The aviation industry seems to be getting away with a bit of a PR coup at the moment, conning politicians and the public that aviation emissions are ever so wee, and scarcely worth worrying about.

Working with GreenSkies, Airport Watch and Enough’sEnough, Provokateur was asked to help get the facts right. Because, you see, aviation emissions are not quite so diddy when taken as a proportion of Britain’s total CO2 emissions. And then, of course, you’ve got to account for the additional damage that emissions at high altitude creates. Long and the short, aviation accounts for a fairly chunky slice of our CO2. And it’s time the industry was held to account for the TRUE figures.

This ad, printed in The Independent and The Times is just the start.

Heathrow Express passengers in for a surprise

provokateur — Fri, 16 Mar 2007 16:51:21 +0000

Anyone taking a train out of Paddington, especially those merry Heathrow Express travellers, will be in for a wee surprise from Monday.

Provokateur is proud to unveil Sir Montgomery Cecil, Chairman of Spurt Aviation, in full billboard glory, proclaiming : Screw Global Warming – Let’s Fly!

With the Climate Bill announced this week, and with international aviation EXCLUDED from Britain’s CO2 emission targets, you could just as well put Gordon Brown in the picture instead of Sir Monty.

Talking of which, be sure to check out the Independent on Tuesday. Readers are promised a pre-Budget warmer to remind the Iron Chancellor that talking the talk on climate change is not enough. Watch this space.

Sir Monty meets his match

provokateur — Mon, 05 Feb 2007 13:08:37 +0000

Across double page spreads in The Times, Independent and Daily Telegraph, the now legendary Sir Montgomery Cecil takes the stage again, advancing his own inimitable case for flying. This time, however, he is faced by a feisty penguin, equally determined to explain, “from one flightless species to another”, just how flying could be the death of us.

Yup – it’s another Enough’s Enough spectacular. It’s so exciting to be working with an organisation who has the energy and passion to really get their campaigns out there. This is the biggest campaign issue there is, and Enough’s Enough is one of the few organisations trying to take the bull by the horns and really get the debate moving. Today, aviation. Tomorrow, the world. Great stuff! Hope you like.

Introducing British Blairways

provokateur — Thu, 11 Jan 2007 12:23:56 +0000

Climate change is sadly one of those issues that attracts warm words but scant action. For evidence, regard Tony Blair’s comments this week that he would be unlikely to cut back on his long haul flights, preferring instead to cross his fingers and hope that Science somehow comes to the rescue. Hmmm… not quite the leadership many hope to see from the Prime Minister.

Enough’s Enough were itching to get a public response up and asked Provokateur to come up with some creative scullduggery to do the job. The result was British Blairways… “fuelled by wishful thinking” and using “revolutionary ‘Spin’ technology”.

Sadly, the ad got pulled at the last minute when it became apparent that the story had gone rather ‘cold’ - but we post it here because, well, we like it!