Provokateur Blog » campaign

Open University’s Four In Ten campaign launched

provokateur — Mon, 11 Oct 2010 13:35:10 +0000

The name ‘Four in Ten’ is based on the astonishing fact that four in ten undergraduates in England study part time. Why, then, does the debate on student funding seem to focus largely on full time students? This is what we hope to change.

Working closely with the social media agency, We Are Social, Provokateur created the Four in Ten strategy, brand, messaging and site design. The campaign itself is designed to mobilise students and alumni and create a buzz on the social media networks.

To check out the site and register your support, visit www.fourinten.org.

Got oil? national print campaign

provokateur — Fri, 17 Sep 2010 11:37:17 +0000

Provokateur produced, art-directed and poured the runny treacle with Will Whipple shooting and retouching, back on one very sticky day in July. Keep an eye out for 2 more campaign images, appearing across a number of national press publications over the next few weeks.

And there’s more at: www.gobeyondoil.org

Spotted: Provokateur’s Go Beyond Oil campaign on the streets…

provokateur — Wed, 08 Sep 2010 17:19:15 +0000

Just saw this twitpic post of the Go Beyond Oil campaign we did for Greenpeace... Now we aren't one to condone the vandalism of advertising hoardings, but still... ;-)

Scrubbing up future fuels with Greenpeace

provokateur — Tue, 31 Aug 2010 16:07:48 +0000

Besides the naming, campaign branding creation and art direction, we also worked on site design, illustration, animation and photography! It’s been a long gestating, collaborative project that has drawn upon a wide range of Provokateer skills – not least of all the thus-far neglected art of ‘mollases-wrangling’. Look out for more details when the national print advertising campaign kicks in sometime September-wise.

Check out the site at: www.gobeyondoil.org

Out of Trouble campaign for Prison Reform Trust

Joshua — Tue, 09 Feb 2010 17:27:37 +0000

Last year over 7,000 prison sentences were given to children. It might be the kind of thing that appeals to Daily Mail readers, but the evidence shows that prison should be the last resort. Far from preventing crime, locking up kids not only embeds social problems but fails to deal with the problem of young offenders.

The Prison Reform Trust asked Provokateur to help create an online campaign around this important issue and the result is a textbook piece of ecampaigning – creative, engaging and involving.

Provokateur was lucky to work with award winning photographer Ed Clarke who provided a library of incredibly powerful images for the site. These images, combined with key facts about juvenile detention, gave the website an immediate impact. Provokateur also helped set up Twitter and Facebook groups for the campaign, while building into the website a database tool that would allow visitors to locate and email their MPs.

What makes us proud is that the site combines creative punch with technical nous. This is an uncomfortable, even unpopular, issue to campaign on but the result is something that we hope is thought provoking – and effective.

Take a look at www.outoftrouble.org.uk

Provokateur and The Truth About TB

Joshua — Tue, 22 Dec 2009 12:47:43 +0000

The website for The Truth About TB campaign is a new initiative from the folk at TB Alert to find a clear, simple way of informing the public about the disease, challenging common misconceptions and ensuring people have the knowledge to recognise the symptons and know where to go if they’re worried.

The website was designed around the personal stories of TB patients, drawn from all walks of life. Using videos embedded within the site, visitors can find out about treatment. It’s also got some neat functionality, including a feature that allows you to find your nearest doctor based on your postcode information. Plans are also underway to create some clever widgets for partners in the health sector to use on their own sites… so watch this space.

And in the meantime, you can check out the site here: www.thetruthabouttb.org

Women for Women arrive in the UK

Joshua — Mon, 05 Oct 2009 10:42:34 +0000

It’s hard to capture everything that makes Women for Women such a remarkable organisation. They work with women who have been to hell and back, caught up in violent conflict and often lost everything. Women for Women does amazing work that begins with helping these women recover from the violence and pain they have been through. From recovery, however, the organisation gives them training and skills that not only help them recover their confidence but invests in them to be active members of the community. It’s inspiring stuff.

Provokateur was very proud to work with this remarkable organisation to help them launch their UK office. Reflecting the ethos and energy of the organisation, the brand was an invitation for people to get involved and take a stand. Provokateur created the name, brand identity, visual system and communications materials to support an ambitious fundraising drive to raise £1 million. The look and feel is bright, confident and punchy and the response has been fantastic. Hope we continue to work with Women for Women – they’re a very impressive organisation.

To find out more about their work and support the charity, please visit www.womenforwomen.org.uk

Acme Climate Action in the D&AD Annual

provokateur — Thu, 30 Apr 2009 10:19:54 +0000

We’re pleased. Our parents are proud. Our friends are disinterested. Our peers feel intrigued yet mildly threatened. Our publisher is unaware. Our drinks are waiting.

Provokateur makes movies

provokateur — Tue, 19 Aug 2008 17:39:47 +0000

Here's a little movie we made to promote a cause quite close to our hearts. Hope you like. At least this time we managed to make it without burning down our offices!

100 Months To Save The Planet

provokateur — Mon, 04 Aug 2008 15:00:36 +0000

Provokateur produced the newspaper ads and the website to mark the occasion. But don’t waste time lighting candles – it’s time to get busy!

Find out more at www.onehundredmonths.org.

And spread the word.