Provokateur Blog » brand

Stirring things up with Greenpeace

provokateur — Fri, 15 Oct 2010 11:29:51 +0000

Pinnys on, wooden spoons raised… Head on over to the Greenpeace site, sign up, download ideas and recipes and get ye to the kitchen.

Open University’s Four In Ten campaign launched

provokateur — Mon, 11 Oct 2010 13:35:10 +0000

The name ‘Four in Ten’ is based on the astonishing fact that four in ten undergraduates in England study part time. Why, then, does the debate on student funding seem to focus largely on full time students? This is what we hope to change.

Working closely with the social media agency, We Are Social, Provokateur created the Four in Ten strategy, brand, messaging and site design. The campaign itself is designed to mobilise students and alumni and create a buzz on the social media networks.

To check out the site and register your support, visit www.fourinten.org.

Out of Trouble campaign for Prison Reform Trust

Joshua — Tue, 09 Feb 2010 17:27:37 +0000

Last year over 7,000 prison sentences were given to children. It might be the kind of thing that appeals to Daily Mail readers, but the evidence shows that prison should be the last resort. Far from preventing crime, locking up kids not only embeds social problems but fails to deal with the problem of young offenders.

The Prison Reform Trust asked Provokateur to help create an online campaign around this important issue and the result is a textbook piece of ecampaigning – creative, engaging and involving.

Provokateur was lucky to work with award winning photographer Ed Clarke who provided a library of incredibly powerful images for the site. These images, combined with key facts about juvenile detention, gave the website an immediate impact. Provokateur also helped set up Twitter and Facebook groups for the campaign, while building into the website a database tool that would allow visitors to locate and email their MPs.

What makes us proud is that the site combines creative punch with technical nous. This is an uncomfortable, even unpopular, issue to campaign on but the result is something that we hope is thought provoking – and effective.

Take a look at www.outoftrouble.org.uk

Brand re-vamp for CarPlus

Joshua — Mon, 16 Nov 2009 18:17:20 +0000

Carplus is the national charity set up to promote the benefits of responsible, sustainable car use and have been one of the driving forces behind the camapign to promote car clubs in the UK.

Given Provokateur’s work on the CarClubs campaign, CarPlus asked Provokateur to help with their own brand and to bring this to life in the communications. We were happy to help.

You can see the results at www.carplus.org.uk.

Out-of-the box brand for in-a-box enterprises

Joshua — Sat, 14 Nov 2009 15:38:36 +0000

Enterprise in a box is a classic social enterprise in its own right, providing a product that helps kids aged 11-17 learn business basics.

Each box contains the products to sell, templates for a business plan, tips on selling and promotion and all the necessaries for keeping the accounts. The products are little social enterprises in themselves so not only do they give people a first taste of business but they help instil the belief that business should have a conscience.

It’s a great product and Provokateur came up with a brand system and packaging design that made a virtue of the limited budget. The aesthetic, derived from packing boxes themselves, had a modern, zesty twist that would appeal to their young audience.

So if you know any young aspiring Branson’s looking to get their teeth into, get them to check out www.enterpriseinabox.org.

Kofi Annan Foundation goes Live

Joshua — Fri, 16 Oct 2009 16:29:47 +0000

The initial website that needed to be launched with the new brand but it was always the intention to create a more sophisticated and better developed site.

The new site amalgamates the vast amounts of content related to Mr Annan’s various activites, visits, speaking engagements and news articles in one place, providing a useful and engaging website for partner organsiations, journalists, media and the public.

Provokateur worked closely with the Foundation’s team in Geneva to ensure they well were all fully trained up and ready to manage the site themselves.

Take a look for yourself here: www.kofiannanfoundation.org

Provokateur and 38 Degrees campaign

provokateur — Tue, 26 May 2009 09:24:41 +0000

Modelled on Move On in the US, 38 Degrees will give people the campaigning tools to make sure they’re heard, ensuring people have a voice that can’t be ignored.

Provokateur has worked with the organisation from its inception, creating the brand and designing its communications. We’ve also created a rather natty animation which sits on 38 Degrees site itself.

You can watch the animation above and see the 38 Degrees site here.

Power to the people!

The Elders

provokateur — Tue, 07 Apr 2009 17:41:46 +0000

It’s not an organisaion in a traditional sense so much as a group of eminent global leaders convened by Nelson Mandela and Graça Machel to bring their experience and independent voices to the resolution of conflict and to the alleviation of human suffering.

The opportunity to work for an organisation that includes within its company Nelson Mandela, Mary Robinson, Jimmy Carter, Desmond Tutu, Kofi Annan and Aung San Suu Kyi is both thrilling and daunting. We’ll keep you posted.

To find out more, visit www.theelders.org.

Brand creation and marketing for Car Clubs

provokateur — Mon, 10 Mar 2008 13:00:01 +0000

Car clubs give people all the benefits of owning a car, without, well, owning it. As the strapline says, it’s pay-as-you-go cars, with cars only 5 or ten minutes away. The brand is appearing on road signs, is bieng used and promoted by local authorities and will be shared by indidual car club operators.

If ever there was an idea to demonstrate how much smarter green living can be, this is it. Just the kind of client we love.

With the branding done, Provokateur did the marketing campaign, currently appearing on buses, billboards and online. Visit www.carclubs.org.uk and drop us a line if you’d like to find out more.

Social Enterprise

provokateur — Sat, 01 Dec 2007 15:55:02 +0000

The project was for Rise, an excellent organisation stimulating social enterprise in the South West. The brand itself, however, is to be used and shared by social enterprises across the country, raising awareness of the sector much as the fair trade brand identity has done. Provokateur is proud to have worked on the development of the brand and was thrilled to see it launched at the Eden Project – who look like they’ll be amongst the first organisations to be sporting it. Over the next few months, we will be working with Rise to develop further marketing and communciations to ensure the brand travels far and wide. In the meantime though, here’s a little taster of what the brand looks like.