Posts tagged Behind the Logo
23 Jun 10
Greenpeace BP logo competition
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In an outstanding bit of low rent, high impact campaigning, you’d struggle to do much better than Greenpeace’s BP re-branding competition.
They’ve thrown it open to all and everyone to re-interpret BP|’s starburst / sunflower logo in the light of their ‘mishap’ in the Gulf of Mexico. It’s
The BP logo was created when the company went ‘Beyond Petroleum’ in 2000 – evidently a journey that was very shortlived. This time, Greenpeace is helping out with a logo competition that is generating designs more accurately depicting what the company is about.
