His book, Islam is of the Devil, is the number one search suggestion on Amazon.com when you type in the word Islam, and is the 13th best selling book on the subject of Islam. (Just think about that for a second… 13th!!!)

And his ridiculous mug is on the front cover of newspapers and websites across the world.

No wonder he’s not backing down from Burn a Koran Day – he’s getting some pretty good business out of it!

As an ethical communications agency, Provokateur obviously finds the whole thing both troubling and fascinating. It’s an *evil* campaign – but it’s getting results! (If by “results” you mean sowing hatred and rage across the world…). It might seem cynical and crass to say it, but evil seems to be quite a good campaign strategy these days.

Remember when  Anjem Choudary, leader of Islam4UK, told the world that he was planning to parade down the streets of Wootton Bassett with 500 supporters carrying empty coffins? Islam4UK probably had the same number of supporters as the Dove World Outreach Centre, but all of a sudden Choudary was on Newsnight, Islam4UK was on the frontpage of every newspaper and his message of hate was being broadcast across the world. And Choudary all but admitted that the whole parade was more a rhetorical boast than an actual plan.

But it worked. The man – and his message – was bloody everywhere. He won. He got just what he was after. Just as Pastor Terry Jones is no doubt smirking to himself at the end of every CNN interview.

Evil campaigning? Hmmm… maybe there’s something in it.

So, there’s been this photo kicking around of David Cameron posing like a tosser with his chums at Oxford’s Bullingdon Club – an elite drinking society where toffs dress up in fancy clothes and carouse around town laughing at poor people and drinking champers.

David would prefer it if this photo just kind of disappeared since looking like a toff is not part of his PR strategy. We at Provokateur would prefer to make sure this photo *never* goes away. So we’re posting it here.

If you listen closely, you can just about hear their braying ‘haw haws’.

Be afraid! One of these men could be the next Prime Minister. God help us.

Oh, and if are interested, here’s the names of this bunch of splendid chinless wonders.

1) Sebastian Grigg

2) David Cameron

3) Ralph Perry Robinson

4) Ewen Fergusson

5) Matthew Benson

6) Sebastian James

7) Jonathan Ford

Boris Johnson

9) Harry Eastwood

Can’t see any of this lot wanting to ‘hug a hoodie’.