Out of Trouble campaign for Prison Reform Trust
This week you might have seen a lot of coverage in the national press about the number of young kids being locked up. The reason why you’re seeing this is because of a campaign Provokateur helped the Prison Reform Trust launch. Working closely with PRT, Provokateur created the name, branding and communications for the campaign.
Last year over 7,000 prison sentences were given to children. It might be the kind of thing that appeals to Daily Mail readers, but the evidence shows that prison should be the last resort. Far from preventing crime, locking up kids not only embeds social problems but fails to deal with the problem of young offenders.
The Prison Reform Trust asked Provokateur to help create an online campaign around this important issue and the result is a textbook piece of ecampaigning – creative, engaging and involving.
Provokateur was lucky to work with award winning photographer Ed Clarke who provided a library of incredibly powerful images for the site. These images, combined with key facts about juvenile detention, gave the website an immediate impact. Provokateur also helped set up Twitter and Facebook groups for the campaign, while building into the website a database tool that would allow visitors to locate and email their MPs.
What makes us proud is that the site combines creative punch with technical nous. This is an uncomfortable, even unpopular, issue to campaign on but the result is something that we hope is thought provoking – and effective.
Take a look at www.outoftrouble.org.uk
