Out-of-the box brand for in-a-box enterprises
Often the most interesting work comes from organisations with big ambitions but, erm, small budgets. When Provokateur was asked to create the brand and packaging for Enterprise in a Box, the latest initiative My Bnk, it had to come up with something punchy, engaging and affordable – necessity is indeed the mother of invention.
Enterprise in a box is a classic social enterprise in its own right, providing a product that helps kids aged 11-17 learn business basics.
Each box contains the products to sell, templates for a business plan, tips on selling and promotion and all the necessaries for keeping the accounts. The products are little social enterprises in themselves so not only do they give people a first taste of business but they help instil the belief that business should have a conscience.
It’s a great product and Provokateur came up with a brand system and packaging design that made a virtue of the limited budget. The aesthetic, derived from packing boxes themselves, had a modern, zesty twist that would appeal to their young audience.
So if you know any young aspiring Branson’s looking to get their teeth into, get them to check out www.enterpriseinabox.org.
