02 Jul 07
Quit it
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The introduction of the smoking ban in the UK proved to be an irresistible opportunity for our client at Enough’s Enough. If you open a copy of today’s Guardian, Times or Indie you’ll find a selection of anti-flying ‘warnings’, produced by Provokateur.
The idea is simple – we’re addicted to flying, despite the knowledge that it’s harming our planet. And the remedy? Well, it’s time we started cutting down. Or put some kind of flying replacement patch on. And you – no more sly short haul flights behind the bike sheds!
