Targeting national governments and EU institutions, Action for Global Health will be working to make sure the world makes good on their promises on health as part of the Millennium Develpment Goals.

This has been an ace project for a great client, working on the name, brand identity and messaging for the campaign. Intelectually, quite a challenging one to get inside given the complexity of the issues involved, but the final brand looks great and Provokateur is working on reports, publications and lashings more. Just the kind of client we like. Interesting, ambitious and committed to making a real difference. Oh, and the fact that it all had to work in five languages just added to the fun.