Introducing the new brand for the Crisis Urban Village.

The housing charity Crisis asked Provokateur to create a brand for their pioneering housing initiative, Urban Village. This is about as exciting as it gets. A brilliant, mixed use housing development that will create a vibrant buzzing community, first in Shoreditch (it is hoped!) and then rolled out in other developments around the country.

This isn’t a homeless project, it’s about housing. Good quality, well designed, community-centred, creatively buzzing. The brand needed to express all the energy and optimism of the project and to communicate a sense of the aspiration Urban Village represents. We hope it does so nicely, and continue to work with Crisis on helping bring their communications to life.