Climate change is sadly one of those issues that attracts warm words but scant action. For evidence, regard Tony Blair’s comments this week that he would be unlikely to cut back on his long haul flights, preferring instead to cross his fingers and hope that Science somehow comes to the rescue. Hmmm… not quite the leadership many hope to see from the Prime Minister.

Enough’s Enough were itching to get a public response up and asked Provokateur to come up with some creative scullduggery to do the job. The result was British Blairways… “fuelled by wishful thinking” and using “revolutionary ‘Spin’ technology”.

Sadly, the ad got pulled at the last minute when it became apparent that the story had gone rather ‘cold’ - but we post it here because, well, we like it!